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Seth Godin

Our Best Work, Fearlessly Every Day

I was inspired by a recent Seth Godin blogpost entitled “The Shortlist”.
I encourage you to read the brief post, but in essence, Seth writes about what it takes to be on the shortlist. He refers to the shortlist as the respected, admired – ‘obvious choice’ – individuals or groups who are always top-of-mind when you want to get something done.
The question he asks is: ‘how do you get on the shortlist’? I realize now, our staff asks that question every day – how can we be on the shortlist among policymakers, how do we stay on the shortlist of our major donors, and are we on the shortlist of hunger relief or immunization thought leaders locally and nationally? More generally, is WithinReach top of mind when it comes to family health?
Seth concludes that people don’t make it on the shortlist just because they deserve it, or even because they are talented, or solely because they are lucky. Instead, he writes:
“No, the shortlist requires more than that. Luck, sure, but also the persistence of doing the work in the right place in the right way for a very long time. Not an overnight success, but one that took a decade or three. The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list, and (especially) doing it even if you’re not on the list.”
I think this is where we stand nearly three decades into our work – doing our best work, fearlessly, and slowly becoming an ‘obvious choice’. In some areas of our work, I think we are on the short list, in others we need to keep building our work and the relationships that support it. At the end of the day, we most want to be on the short list of the families we serve throughout Washington. So, we march on doing our best work, fearlessly every day.

 

Tags: Family Health   Hunger relief   Immunization   Policy   Seth Godin   Washington state   

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