Immunization Promotion Hits Close To Home!
Yesterday over breakfast I read an opinion piece in The Seattle Times titled, “The rich and anti-vaccine quacks”, which draws attention to the fact that many parents in California, as in other states, are choosing not to vaccinate their kids. The columnist is outraged that this choice on behalf of “anti-vaxxers” puts public health at risk. Though this is not new news to me as the CEO of an organization that works hard to improve public health by encouraging vaccination, it became even more relevant and personal later in the day when I received word from my daughter’s Seattle high school that they have confirmed two cases of Pertussis, or Whooping Cough.
This is where my professional life and personal life cross. Like the columnist, I was frustrated and a bit outraged to receive this information from the school. Whooping Cough is a very serious illness, and is one of many vaccine preventable diseases. Though my daughter is fully immunized, my Mom brain began to spin – “Mari can’t get sick, she has way too much going on, she’s just getting up to speed as a freshman in high school, missing school would set her back, and what about kayak practice and her driver’s education course…”. Then my administrator brain activated – “Pertussis is highly contagious, what if it spread?, how many kids will get sick?, how will the school manage this?”… and finally, I ended up back at outrage – “why is my daughter’s school even having to deal with this?, I want them to focus on educating her, not addressing an avoidable health crisis!” I do not know the circumstances of the cases, nor the immunization status of the sick students, but I do know that we must use these scary moments to inspire positive action.
So, after yesterday, I am more passionate than ever about the protection immunization provides us all, and our work at WithinReach aimed at promoting immunization across the lifespan. Specifically, I am committed to our work to normalize immunization as a community priority. Our project called the Immunity Community reminds parents that the social norm is to vaccinate (the majority of us fully immunize on time and on schedule), and supports parents in conveying publicly WHY we vaccinate: the health and well-being of our entire community.