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Partnership Spotlight: Rebecca Hendricks & The End-FLUenza Project

Rebecca Hendricks is the founder of The End-FLUenza Project and a community partner of WithinReach through our Immunization Action Coalition of Washington. Rebecca was recently featured in the Los Angeles Times, and she took some time to sit down with us to answer our questions and share her story for this Partnership Spotlight.

Pictured left is Rebecca Hendricks with picture of Scarlet receiving a Flu vaccine at an End FLU-enza event.

 

 

Your website mentions that you were motivated by the loss of your daughter Scarlet to create this foundation, can you tell us a little more about your daughter and how she inspired you to start the Fight the Flu Foundation (now The End-FLUenza Project)?

On December 19, 2014, my 5-year-old daughter Scarlet Anne died. She died from the flu. However, it wasn’t until later that I found out her cause of death was the FLU!

When Scarlet was in the hospital, I was told she had Pneumonia. It wasn’t until 2 weeks after her death did I find out her actual cause of death was flu and there was no sign of Pneumonia in her lungs according to the Medical Examiner. Although, no answer will ever be OK- I felt like pneumonia was easier to accept than flu. I had never heard of anyone dying from flu; I thought my child was the only child on the face of this earth that ever died from flu. I couldn’t wrap my head around how a person could die from just a bad cold… I just couldn’t.

Scarlet at the dentist the day before she passed away

The whole situation happened so suddenly, less than 48 hours. I replayed each day leading up to her death and most of it just didn’t make sense. Literally, the day before she died she was racing me to the door of her dentist office, for her check-up. Then the next moment, I’m sitting there, wondering what I’m going to do with my life? What am I going to do without my first girl? My middle child. My tiny dancer.

Scarlet was fearless. The moment she made an entrance in to this world, she made a statement. Even at just 5, she was passionate and didn’t give up anything without a fight. I feared what each day held for me going forward without her. But it was reflecting on my Scarlet, and how her dreams excited her and how she knew with every ounce of her being that she could be whatever she wanted to be, that gave me strength during my time of grieving. Nothing was just a dream to her. I learned from losing her that being courageous wasn’t the absence of fear, but the triumph over it.

If all medicine was 100% effective, my daughter would be alive today. But while no medicine works 100% of the time, any percentage of effectiveness is better than none. I wish someone had told me what I was up against. Perhaps, my daughter would still be living fearlessly singing ‘Royal’ to the top of her lungs in my living room if she had gotten the flu vaccine. 

What would you tell a fellow parent who also had never vaccinated or was on the fence about the flu vaccine?

I never vaccinated my family against flu. Quite frankly, I never even gave it second thought. I wasn’t against vaccination. I just didn’t think the flu was deadly like some of these other diseases my children got vaccines for. There were times I had my doubts about the vaccine due to hearsay. So, I decided to learn more about the flu, what it is, how to recognize it, how one gets it and especially, how to prevent it. After lots of reading, research, coffee dates, and phone calls with people like Suzanne, founder of Ladybug House and Cindy Smith from the Pierce Co Immunization Coalition and Christine from Every Child by two–I came to a few conclusions.

1.) My daughter was NOT the only child on the face of this earth who died from flu and in fact, it’s quite common for children and adults, sadly, to die from the flu and it’s still a threat every year.
2.) Vaccination is the best way to protect your children, yourself and your loved ones.
3.) People needed to know the flu can kill you but you can protect yourself.

I was so compelled and eager to tell everyone to get more informed about the flu risks. I wanted to start knocking on doors right then. I needed to get this important message out- and the people that needed to hear it, weren’t looking for it. It was in that moment I decided to create the Fight the Flu Foundation, now named The End-FLUenza Project.

Scarlet Anne

It didn’t take long for the organization to establish a nationwide campaign around flu awareness — The Flu Hat Campaign. This campaign became an avenue for several moms with similar experiences as myself to find our place/ our purpose in this world after such tragic loss. The Flu Hat campaign gives us an opportunity to share our lost loved ones story and let everyone know they were real humans and the Flu was their cause of death. Through sharing our stories we were educating parents on protecting their vulnerable new baby from flu.

Can you tell me a little more about what The End-FLUenza Project is and what it does?

The End-FLUenza Project is a national organization who’s mission is to empower families within communities through education and awareness- to make informed decisions on preventative measures they can take to protect against influenza.

The Flu Hat Campaign is our major year around campaign. Our concept involves creating opportunities for flu education, by distributing hand-made baby hats to new mothers. These “made with love” hats are packaged inside bags, along with flu awareness/ educational materials. The baby bag also includes a story of a child who has either been affected by the flu or lost their fight to the flu. With our stories, we give parents a chance to make an informed decision with the information we presented in their ‘made with love’ mother bag. You can follow the campaign on social media through the hashtag: #ProtectEveryoneAroundYou

Of course, the key component of this campaign has been procuring the large number of hats needed. We are fortunate and grateful to have enlisted many wonderful volunteers specifically for this particular task. Generous and caring people from all over the world have been contributing their time (and yarn) to crochet or knit hats for us. The organization has received hats from as far as India! We are so thrilled to have delivered over 11,000 hats to 45 different hospitals in 26 states!

Nigel Turner and Rebecca Hendricks at Walk to Fight the Flu 2016

We also launched our annual Walk to Fight the Flu. This family fun, vendor and educational event brings the community together for an exciting day of shopping, games, music, raffles, the 5k walk, most importantly— our flu clinic! We offer NO COST flu shots to the entire public! Thanks to local pharmacies and our very own Medical Reserve Corps. This event is working its way to each state, we add a new state each year. This year will be our 3rd year. We will have Washington, Massachusetts and New York!

How is The End-FLUenza Project connected to WithinReach

Not only am I the founder of The End-FLUenza Project, but I am also now an active leader within the Pierce County Immunization Coalition as the Community Education Chairman. While there are so many reasons people don’t get a flu shot- it is my tireless life journey to present factual information, share the precious lives of those affected by the flu. And most importantly, I want to empower each individual I come in contact with to make an informed decision on their lifestyle actions to protect themselves and everyone around them.

Rebecca with daughter Scarlet

All pictures generously provided by Rebecca Hendricks.

Tags: Flu Hat Campaign   IACW   immunizations   Partner Spotlight   Rebecca Hendricks   The End FLU-enza Project   

Filling the Gap: Food Resources for Families During Winter Break

Written by Rebecca Wolfe, WithinReach AmeriCorps Specialist

The holiday season is a fun and festive time, with parties to attend, gifts to shop for, and large meals to be shared. For many families, however, this can be a struggle. Free and reduced-price school meals have become a major source of nutrition for many children, and families often struggle to provide adequate food when these resources disappear over the winter holiday. As of the 2016-2017 school year, 473,309 students in Washington public schools were enrolled. That’s almost 43% of the student population. In Washington State, 1 in 5 children are a part of a household that struggles to put food on the table. For these kids, a school break can often make breakfast and lunch much harder to come by.

Here are a few ways to help fill in the gap:

Basic Food: If you are looking for food assistance, your household may be eligible for the Basic Food program, also known as SNAP, food stamps, and EBT. This program can be an excellent resource for families during the holidays and year-around. Your EBT card operates like a debit card and is loaded with a monetary benefit each month that can be used to purchase food. Most major grocery stores, including Safeway, QFC, Trader Joe’s, and Target, as smaller local and international markets are able to accept the funds.

Rollover Funds: An additional benefit of EBT is that unused funds will roll over from month to month. You can save up some extra dollars in anticipation of the winter holiday when the kids are home from school. You can also save up your EBT benefit to purchase a special holiday meal if you would like to. This is often particularly helpful for households with a low benefit amount. A $16 monthly benefit might not seem like much, but it can certainly add up over time and make it much easier to get food on the table over the holiday.

Fresh Bucks: Here in King County, we have an additional benefit to the Basic Food program called Fresh Bucks. The Fresh Bucks program doubles your dollars at farmers’ markets and some international markets nearby. When your $10 becomes $20, dinner is much more doable. Just swipe your EBT card at the information booth and you are on your way.

Food Banks: Food banks have gotten something of a bad rap over the years, reported to offer up a whole lot of canned goods and little else. While you can still get a can of beans if you would like to, many food banks have expanded far beyond this limited stock. In fact, many go out of their way to provide special holiday treats, such as egg-nog, candy canes, and spiral ham. Many also offer a wide range of produce, grains, meats, and other useful holiday items such as greeting cards and flowers. Just be sure to bring an ID and proof of address, such as a recent bill, so they can verify that you are utilizing the food bank meant for your zip code.

If you are interested in learning more about food resources for your family while the kids are off from school, please give us a call! We are available to answer questions and assist with applications via our Family Health Hotline at 1 (800) 322-2588. Our friendly staff is available from 8:00am-5:00pm Monday – Thursday, and Fridays from 8:00am-5:00pm. Additionally, if you need help locating a food bank or farmers market near you, you can also visit www.ParentHelp123.org

Happy Holidays from us here at WithinReach!

Tags: AmeriCorps   Basic Food   EBT   Family Health Hotline   food   Food banks   Fresh Bucks   holidays   Parent Help 123   

New frontiers in vaccine hesitancy research: a border-spanning collaboration

An exciting project is taking shape at WithinReach. After nine years of extraordinary work in the vaccine hesitancy field, Vax Northwest is embarking on a new project, and we’re doing so with new partners—
a wide range of researchers from, or interested in, the midwifery community who come from both the United States and Canada.

Midwives are a very influential group of health care providers. Midwives attend 8.3% of births in the United States [1], but their knowledge, attitudes and beliefs about vaccines have not been robustly studied. Likewise, we know very little about the people who seek care from the midwifery community. In our attempt to engage as many leverage points as possible in building vaccine confidence, Vax Northwest has elected to focus on the midwifery community.

On January 10th, more than 20 researchers and practitioners from the fields of midwifery, naturopathy, allopathic medicine, public health, pediatrics, and anthropology, among others, came together at WithinReach to define a research agenda related to midwives (and other perinatal providers to a lesser extent). We had a rich and varied conversation that culminated in three research questions that Vax Northwest and our partners will address going forward:

    1) What are the knowledge, attitudes, and beliefs of midwives toward vaccines? (Are they advocates of vaccines?
    Do they want to be advocates of vaccines? What support is needed to become better vaccine advocates?)

    2) What are the characteristics of people who seek midwifery care? (Are they more likely to be vaccine hesitant? Are they dissatisfied with ‘traditional’ medicine?)

    3) What is the vaccination status of children in Washington, by the type of provider who attended their birth (midwife, physician, etc.)? Is there an association between provider type and immunization status?

“As an observer, it was a fascinating experience to listen to experts in various fields discuss current information and determine what new information is needed before deciding on specific research questions. Since the influence of the midwifery community on the decision to vaccinate children has not been studied, it will be exciting to see how these new research questions will help us better understand vaccine hesitancy” noted Cristina Cardenas, a WithinReach AmeriCorps service member, who participated in the meeting and has a special interest in immunizations.

Making policy, decisions, or interventions based off anecdotal evidence can be ineffective, or even worse, backfire. That’s why Vax Northwest has such a strong focus on creating a research foundation before we act. After several years of sharing the informative and well-received results of our previous research, we’re excited to be breaking new ground with this project and adding to the vaccine hesitancy research base. As always, we’ll do so in collaboration with the right partners with the goal of keeping all Washington families thriving and healthy.

Stay tuned for more updates!

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[1] https://www.cdc.gov/nchs/data/nvsr/nvsr64/nvsr64_12.pdf

Tags: Canada   immunizations   midwife   midwifery care   research   vaccines   Vax Northwest   Washington state   

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